Background
One Gobo is a project aimed at connecting the diverse industries within the Gobo Group. At the time, customers from different industries are separate. Therefore, we developed a plan to expand the customer base across all services offered by the Gobo Group, regardless of industry.
My Role
UX Designer & Product Manager
Responsibilities
Conduct reference research & needs analysis.
Build the platform from 0 to 1.
Wireframe 8 features.
Develop specs in close collaboration with RD teams.
Iterate quickly based on decisions & test results.
Project Duration
~2 months (1st version)
Challenges
Due to the diversity of industries, users are fragmented. The key challenge is attracting users to adopt the One Gobo system to create a sustainable ecosystem. Other challenges include the high cost of VIP pricing, the potential need for cross-industry services, and how users can access them.
Solutions
Tickets (services) & Points usage
Exchange Tickets( Services)
Friend’s Gifting
Installment Plans
VIP & Sub-VIP Memberships
Process
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Research
Conduct research, perform competitor and needs analysis, and develop flowcharts and sitemaps.
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Wireframing
Develop low-fidelity and mid-fidelity wireframes in collaboration with R&D teams.
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Testing & Iteration
Conduct quick usability testing and iterate based on frequent directional changes.
Challenge 1
How can we digitalize service usage for better management and performance analysis?
Solution 1
Ticket Box and Usage
Members can access and use services simultaneously through their ticket box.
Challenge 2
How can we attract more new customers to the One Gobo system?
Solution 2
Friends' Gifting (Tickets/Points)
One Gobo members can share points or tickets with friends to engage more people in the ecosystem.
Challenge 3
How can we design a feature for service exchanges without displaying values, especially for VIP members seeking cross-industry services?
Solution 3
Exchange Services
Premium members can exchange services across various industries.
Challenge 4
How can we enable users to buy tickets in installments with minimal marketing effort?
Solution 4
Installment Ticket Purchase
Allow members to choose the service they want with each installment.
Challenge 5
How can we make membership more affordable for regular customers?
Solution 5
VIP Cards & Sub-memberships
More people can enjoy VIP benefits and share the financial burden.
USABILITY TESTING SUMMARY
"Most participants could easily understand each feature and how to use it".
Participants: 27 (Internal staff) / Age Range: 20-60 years old
Friends' Gifting (Tickets/Points).
Transferring tickets and points together increased efficiency by 50% compared to 2 separate transactions.
